If you’re new to Beauty Heroes, I’m excited for you to get to know one of my everyday Hero products, Velo from Ayuna. If you were with us last May, when we first introduced Velo in our monthly Beauty Discovery, this will be a welcome reintroduction. If you’re new to Beauty Heroes, I’m thrilled to share the journey of Velo from where it was last year, to where it is today. Ayuna, the innovative Spanish skincare brand is one of my favorite brands. Known for their philosophy of ‘less is beauty’ they believe in giving the skin only what it needs, and nothing more. They refer to this as topical fasting. Founded by a leading edge green cosmetic chemist, Isabel Ramos, and master esthetician and global educator, Begoña San Juan, Ayuna has been on the forefront of green technology and innovation for the last three years.
The Ayuna Collection is a luxury skincare line that incorporates the newest science of pre and probiotic balance on the microbiota, cutting edge ingredients – like noni stem cells – , the science of aromacology (the effect scent has on our mind) with textural formulas that make me ooh and ahh…whenever I use them. And, The Ayuna Facial at our Beauty Heroes Novato Store (aptly named The Ceremony), is unlike any other skin treatment, it’s truly transformational. Over the years, we’ve presented several Ayuna Hero products, Essence – a very unique gommage peel that leaves a glowing finish, Rejuvenating Treatment Cream – the product they are known for, and Velo, a tinted daily moisturizer that protects against a spectrum of environmental stressors.
Of those Hero products, Velo is my most treasured because I use it every day, without exception. Velo translates to veil from Spanish. I remember when Begoña first described it to me – she talks about skincare products like others talk about fine art. She explained that it would be an elegant environmental protection cream with just the perfect amount of minerals to have a diffusing effect on the skin – just like a veil. The name, Velo, is fitting for the product, but you wouldn’t know that until you applied it, and felt the sheer but apparent layer of protection that hugs your skin. I wear it as my daytime moisturizer, light protector and makeup primer. But it’s so much more. Velo protects the skin from light, water loss (TEWL), free radical damage and pollution while strengthening the skin’s lipid and postbiotic barriers. I think of it as the product that does everything I need a product to do for my skin while out in the world all day. And then, there’s the texture. Ayuna calls it a ‘phase inversion biodynamic emulsion’ capable of transforming from an oil-in-water to a water-in-oil emulsion when warmed and manipulated between the fingers, basically it’s liquid velvet. This unique quality is textural bliss…giving Velo a silky texture without a trace of silicone. You need to feel it to believe it.
The question most people have is if Velo is a sunscreen? The answer is that while it has a high concentration of titanium and zinc oxide, it’s not gone through the process of being rated as an SPF. The truth is that it does so much more, calling it an SPF would be understating its purpose.
Last year Beauty Heroes launched Velo as our May 2019 Hero product, and while it was an exciting launch, over time, it was apparent that Velo was not mastered. Most noticeably, the tube didn’t close properly, and product was leaking into the cap, causing some product waste. Also, the formula was slightly thinner, making it hard to dispense the perfect amount. So, Ayuna went back to the lab to refine the formula, re-launching Velo this month exclusively at Beauty Heroes. So, while you never get a second chance to make a first impression, you can come back and make a second entrance, and that’s what we’re offering this month with the relaunch of Velo. The Beauty Heroes community has had a years-long love affair with Ayuna, so they offered to gift Velo to our customers through the month of July as our LOVE MORE gift, free with any purchase $125 from our beauty store, as a way to reintroduce Velo to you.
The new Velo, in sleek tube is the same size as the original and is $122. Through the month of July, get a full-size Velo with your order from our Beauty Store, and let us know if Velo is your new Hero product.
