Ingredient Intel

The Road To Innovation: The Making of Hydration Boost Concentrate

I believe the measure of a values-based entrepreneur is what he’s willing to sacrifice in the name of integrity. By this definition, Josh Rosebrook is a leader among his peers. While I’ve always known that integrity is the cornerstone of his namesake brand, his latest endeavor is further proof of his impeccably high standards and …

Introducing GRAYDON SKINCARE: Fan-Girling, Phyto-Retinols and a DIY Ritual

When I met Graydon Moffatt, vegan chef, yoga instructor, beauty alchemist and Founder of the Canadian superfood skincare brand, Graydon Skincare, I was flooded with FOMO. Up until that moment, I had been missing out on one of the most trend-forward founders and results-driven botanical skincare brands on the market. I quickly made up for …

Discover Your Own BEAUTIFULNESS With AYUNA

Ayuna wants us to pay more attention to our body. Inspired by the emerging field of psycho-dermatology that connects skin with our emotions, Ayuna introduces their concept of BEAUTIFULNESS, a discipline that adapts the teachings of mindfulness into the realm of beauty to stimulate the skin-brain connection through personal care. Their hypothesis is that reducing stress …

Āether Beauty: A Cosmetics Unicorn

Clean cosmetics just entered another dimension, and the brand leading the way is Āether Beauty, an emerging color cosmetics line offering highly pigmented eye shadow palettes made with zero-waste materials (read: no magnets or mirrors). Effective immediately: clean, sustainable beauty is on the same plane as traditional beauty brands. When it comes to beauty and …