Live Lighter.
Love More.

Axiology Proves Clean + Color Can Live In Stunning Harmony

As we celebrate the second anniversary of our launch with Axiology Beauty, I am reminded that this Blue beauty brand captured my heart from the very start for its next-level commitment to sustainability. In fact, as evidenced by my original post about the this conscious lipstick line, it was indeed love at first swipe. Axiology …

The Cat’s Meow

You may know Meow Meow Tweet by their whimsical name, or maybe you know of their Hero product — deodorant —a favorite of many clean deodorant converts. This quirky brand from upstate New York has absolutely mastered great deodorants, Meow Meow Tweet is about so much more. I met Tara Pelletier, Co-Founder of Meow Meow …

Tag, You’re It: How Sustainable, Blue Beauty Practices Enable Everyone to Make a Positive Impact

Welcome to planet earth, 2019. Even people living under a rock have felt the reverberations of the cataclysmic changes that are afoot, not just in our nation, but globally. Environmental, social and political issues are converging, bringing to light the many challenges we face as a human race; challenges we’ve participated in creating and conveniently …

Happy ‘Blue’ Year: Ring in The New Year with a Blue Beauty Resolution

How do you define Blue Beauty?  Blue Beauty is a movement within the beauty industry that is pushing beyond being eco-friendly and sustainable and making an effort to give back in ways that replenish and protect natural resources and our environment.  In fact, industry at large is being beckoned to go blue.  As a long-time …

Discovering DINO

I first discovered DINO Apparel, founded by eco-chic entrepreneur Suzanne Rjinveld, about 10 years ago when I was the spa director at The Carneros Inn. The timeless styles and soft fabrics oozed resort and spa chic. The bonus was that the line was manufactured domestically, in fact, locally in California, with fabric that was as sustainable …

Honua Skincare Models Blue Beauty

Honua Skincare, founded by Kapua Browning, a licensed esthetician, and Hawaiian Traditional Medicine practitioner, began crafting customized oils and tinctures for clients using native Hawaiian botanicals. In 2016, she and her husband birthed a brand with only one given name: Honua, meaning ‘mother earth’. With a family lineage known for protecting the land, water, and farmlands of …