I was inspired to found Beauty Heroes because I wanted to shine a light on the wellness and beauty brands that are paving the way for a healthier planet – and doing it well. Earlier this year, I began thinking about it, and the lightbulb went off in my head– green beauty brands are actually …
Over a decade and another lifetime ago, back when I was a Spa Director, I knew Begoña Sanjuan as a master international educator. Back in the day, we collaborated on several different events, and I always marveled at the deep knowledge and passion she had for her work. Imagine my delight, and the déjà vu, when …
It’s summertime; school is out, travel is nigh, and routines are out of whack. We asked a few multi-tasking brand founders (who are momma’s too!) how they juggle summertime self-care, childcare, and schedules without losing their cool. Tanja Gruber, Co-Founder Max and Me (mom of 4) Momma of four and founder of Max and Me, …
Tides have certainly turned in the beauty industry at large. No longer are we talking about “going green” as the latest trend, but a sea of change that has set a new course for indie brands and large conglomerates alike. Ingredient transparency, sustainable packaging, and recycling programs are common table stakes, practically a minimum requirement …
As unconventional as it may be, this month I crossed a “bucket list” item off my list. Beauty Heroes delivered glass straws to our members around the world. Ever since the start of this company, I’ve imagined the day I would deliver a simple tool that would make it easier to use less and love …
A few weeks ago, Hawaii announced its ban on sunscreens that contain oxybenzone and octinoxate, two harmful yet common ingredients found in commercial SPFs that have been proven to harm marine ecosystems. This is a meaningful step forward to support reef safe SPF. It’s at times like these when I know in my bones we …
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