Studies show that Gen X, Millennials and Gen Z consumers are all willing to pay more for products that are ethically made and better for the environment. While in theory, that study might be accurate, what I think is actually true, is that consumers will pay more for products that are marketed to be ethically …
With a penchant for clean biotech, a passion for psychosomatic skincare, and a. Severance for the ancestral wisdom of their Polish roots, Oio Lab is a revelation in high-tech, high-touch skincare that sits at the intersection of innovation and tradition. Featuring ethically sourced botanicals and leading-edge bio-identical ingredients, Oio Lab leads us into the future …
From its beginning, LILFOX has pushed the boundaries of beauty artistically and scientifically, with products that combine crystal infusions, rich plant butters, groundbreaking biotech and immersive aromas in hand-crafted formulas that restore, rejuvenate and revitalize skin while transforming moods and elevating energy. As their formulations have evolved to include sophisticated emulsions that elevate our sacred …
If you thought greenwashing was a problem, it’s safe to say there’s a whole new wave coming our way. Blue-washing, the exaggeration or fabrication of sustainability impact or actions made by a company to appeal to consumers, is rampant. Studies have identified that anywhere from 40% to 70% of sustainability claims could be exaggerated, misleading …
When founder Lisa Mattam found herself feeling concerned after catching her daughter elbow-deep in her skincare bag, slathered with her creams and serums, she had the moment of brilliance that brought us Sahajan. Calling on her Indian roots that ran deep in Ayurveda – a sacred 5,000 year old science that turns to herbs and …
Over the past six months I have been working on the third annual Blue Beauty Awards in collaboration with Irina Kremin and INNOCOS. Our objective is to identify innovation in the beauty and personal care industry that is going beyond baseline sustainability to push the industry in a bluer, planet-positive direction. This can be accomplished …
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