When I stumble upon a new skincare or beauty brand, I start with Why. “Why did this Founder have to create this brand?” More often than not, there’s a compelling story that captivates me, and I immediately want to share it with the Beauty Heroes Tribe. But, when I first discovered LINNÉ Botanicals, my first …
A distinguishing factor of Indie Beauty brands is that more often than not, products are formulated based on the founders’ personal values. SkinOwl Founder Annie Tevelin so perfectly demonstrates this in the relaunch of her Hero product, Beauty Drops PM. When Annie discovered the high quality extract of Mangosteen that was not only the solution …
When it comes to clean beauty, there’s more that unites us than divides us. I have the privilege of collaborating with a great number of founders of clean beauty brands, and indeed, while their success stories are as varied as their products themselves, there’s one common theme that underlies them all: a steadfast commitment to …
When I think about how to be achieve super hydrated skin, images of water come to mind. Splashing my face in the morning, drinking my required 64 ounces per day, even spritzing my skin with a refreshing hydrosol. What doesn’t come to my mind is oil. Oils deliver many important benefits to the skin, but they …
Studies show that the color blue is one that evokes senses of calmness, relaxation, and peace. Nature must be onto something, because the violet-blue botanical compound Chamazulene does exactly that. This new ‘it’ ingredient is finding its way into many of our most coveted new products from our favorite clean beauty brands, and is showing …
The secret is out. Turmeric is a holistic active that is as good taken in as it is when applied topically. Few single ingredients boast as many health benefits as this little golden nugget, making it a sure bet for health and beauty. Between beauty and nutrition, turmeric, Curcuma Longa, is probably the most common …
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