Ingredient Intel

Meditation and Beauty

While Mindfulness at work may be the up-to-the-minute HR trend in businesses today, its a practice that the spa industry pioneered decades ago. I was first introduced to meditation about 20 years ago, about a year in to my role as the Assistant Spa Director at a popular east coast destination spa. The program was …

Hydrotherapy at Home | Pursoma Bath Salts and Soaks

Hydrotherapy at Home

Growing up in Hawaii, my daily ritual included a dip in the ocean. It was a part of the culture and was as habitual as brushing my teeth or eating breakfast. I knew instinctively that swimming in the ocean was good for my skin and body, but it wasn’t until I moved to the East …


Follow the Fox: A journey into the enchanted world of LILFOX

I’ll never forget my first encounter with LILFOX. I received a generous assortment of products, each packaged with an artful design. Immediately sensing that these products were special, I took my time to study each box, read each whimsical word, before opening each jar and bottle one by one, taking in the exotic, addictive scents.  …

ethoxylated ingredients in skincare

Most Common Ethoxylated Ingredients in Skincare

I started Beauty Heroes to help others discover healthy beauty brands, and I love talking about the all the good stuff in our products, the Superpowers. It’s much easier and more fun to explore the benefits of wholesome, high quality, sustainably sourced ingredients. It’s been a career-long, continuing education to try to make sense of …