One thing I’ve learned throughout my career is that companies and brands are living, breathing, evolving organisms. As we approach seven years of Beauty Heroes discoveries, it’s wonderful to experience the evolution of my favorite green beauty brands first-hand. And no evolution has been quite as exhilarating and fun-filled as that of LILFOX and its …
At Beauty Heroes, I have always aimed to inspire people in our community to Live Lighter and Love More. That was my philosophy when I began our journey in 2014 with our monthly discovery service and online beauty store, and it continues to guide our company today. Our Northern California Flagship Store is intended to …
Reduce. Reuse. Recycle. It was the mantra that ushered in the green beauty movement. Introducing a new wave of climate neutral beauty brands. Progressive beauty brands and consumers alike realized that they needed a way to lower their impact on the environment, and this became the conscious consumption mantra of the decade. It included everything …
Are you devoted to your skincare routine but haven’t heard of glycation yet? While there’s no reason for alarm, understanding glycation may help to understand the root cause of premature aging, and provide a holistic way of understanding the link between sugar, protein and collagen – and the appearance of our skin. Glycation is more …
If you’re just discovering Blüh Alchemy, you’re in for a treat. This high-functioning green beauty brand has been a favorite of ours (and yours) for several years now, ever since we were first introduced to Becky Blüh and her masterful talent for innovative, complex and effective formulations that deliver on their promise, and then some. …
To B or not to B “That is the question.” It’s already a pretty heady question, but when it comes to B Corp Beauty Brands, the question becomes ever more complex. For those of you who’ve never heard of B Corp, take a seat. We’re about to take a dive into the deep end of this …
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