The Hero Edit

Clean Retinol And Plant-Based Vitamin A Decoded

As information regarding skincare products and ingredients becomes more widely known, green beauty brands are adopting new formulas and developing products that balance organic botanicals and carefully sourced active ingredients, like plant-based vitamin A or the lab-created vitamin A derivative retinol. At Beauty Heroes, we get a lot of questions about these ingredients, so we …

How to Refill Your Bathing Culture Body Wash

Every culture bathes; this basic human necessity is a staple, universal ritual shared by all. Yet it is not simply a necessity. The act of bathing consists of a series of rituals, some unique to the individual, and often incorporates products, tools, and practices that can promote health and well-being. Bathing Culture understands that and …

How A Reusable Cotton Round Is An Easy Planet-Friendly Upgrade to Your Daily Routine

As many of us learn more and more about the environment and sustainability, we are left to wonder what we can do to minimize our impact in ways big and small. We can be conscious consumers and seek out brands and products that help us live lighter on the planet and make concerted efforts to …

Innersense Organic Beauty: Changing How We Look at Hair Care

For anyone looking to shake up their hair routine, we suggest you take a closer look at the ingredients of the products you already have and ask what you were really using that entire time. You may want to consider looking at our ingredient standard, as often there are a lot of ingredients that you …

Maya Chia The Super Couple, A Hero Product That Stands The Test of Time

The pursuit of creating the ideal facial serum is a journey many brands have embarked on, searching for the ideal delicate balance of ingredients. It requires careful formulation and of course a keen sense of the results desired of the finished blend. Since we have an undying passion to bring our customers the finest healthy …

Come One, Come All

Foria invites the antidote to stress we’ve all been seeking. In 2021, it’s difficult to talk about sex without talking about stress. While we might think of sex as one of the best ways to alleviate stress, the truth is that stress takes a major toll on our sexual mojo. Between work, school, kids, marriage, …