The Hero Edit

Introducing Free + True, Serious Skincare for the Green Gal on the Go

In our quest for what’s emerging and amazing in the world of healthy beauty, we have literally seen it all – from single SKU unicorn brands that make their mark with one very special product to intricate ranges inviting lavish, time-intensive rituals that promise transformative results. For those that meet our rigorous ingredient standards and …

Smooth Operator: Silicones in Skincare

Want that “silky smooth” texture from a serum? Or a luxurious “shine” from your haircare treatment? Chances are, you’re wanting that special something that silicones in skincare often provide. Silicones slid their way into our makeup, skincare, personal care, and even kitchen accessories and appliances, as early as the industrial revolution. Silicones in skincare are …