The Hero Edit

Dana Jackson on Healing Luxury and Radical Self Care

For anyone who has suffered, or watched a loved one suffer, through an autoimmune disease, you know that the road to recovery can be paved with mysterious, hard to diagnose symptoms as well as physical and emotional setbacks. Because ‘autoimmune disease’ is an umbrella term that covers many illnesses, and the myriad causes are still …

The Road To Innovation: The Making of Hydration Boost Concentrate

I believe the measure of a values-based entrepreneur is what he’s willing to sacrifice in the name of integrity. By this definition, Josh Rosebrook is a leader among his peers. While I’ve always known that integrity is the cornerstone of his namesake brand, his latest endeavor is further proof of his impeccably high standards and …

Saalt x Beauty Heroes: The most impactful beauty collab, period.

Perhaps you felt a little unsure about what to do or who to tell. Depending on where you were and who you were with, you may have felt a little nervous. (Would you be able to get the supplies you needed in time?) Or maybe you were raised by some woke folk who prepared you …

Blue Beauty: The Making of a Blue Beauty Brick and Mortar

She’ll be the first to admit it: the world doesn’t need another beauty store. But when Jeannie Jarnot, founder of Beauty Heroes, signed the lease in downtown, Novato, she was clear about one thing: this wasn’t going to be a run-of-the-mill retail shop with nothing more to offer than a bunch of shelves lined with …