One brand, one full sized product? What’s the fun in that? Only 5 short years ago, when Beauty Heroes just launched, this sentiment was expressed more than once. In an era of sample boxes, our concept was disruptive, and it took time to earn your trust. Growth was slow but steady, and each month, as …
In our modern world of over-saturation an abundance of options and short attention span, it’s important to me that we stay connected to our values of conscious consumption. Rather than always introduce only new brands, I often fall back on a tried-and-true (and somewhat outdated) virtue: when I find a good thing, I stick with …
Here’s some good news: As a consumer, you’re already on the winning team. That’s right: anyone with purchasing power is in the power seat. The ball is in your court. It’s your game to lose. All you have to do is know what victory looks like. Here’s a little game theory for the conscious consumer: …
Since its Beauty Heroes debut in November 2018, DINO Apparel has been one of my wardrobe mainstays, taking me from the office to errands to dinner with friends, not to mention my go-to uniform for near every single flight or road trip. A devotee of both form and function, Dino Apparel is versatile with designs …
When I met Graydon Moffatt, vegan chef, yoga instructor, beauty alchemist and Founder of the Canadian superfood skincare brand, Graydon Skincare, I was flooded with FOMO. Up until that moment, I had been missing out on one of the most trend-forward founders and results-driven botanical skincare brands on the market. I quickly made up for …
Your mother was right all along: what’s worth doing is worth doing well. So, as an entrepreneur, I’m always looking at blue beauty companies that go the extra mile to do more than what’s expected, which is to simply put out a great product and turn a profit. The companies that truly inspire me are …
Looking for something specific?
