I started Beauty Heroes to help others discover healthy beauty brands, and I love talking about the all the good stuff in our products, the Superpowers. It’s much easier and more fun to explore the benefits of wholesome, high quality, sustainably sourced ingredients. It’s been a career-long, continuing education to try to make sense of …
Northern California is home to many beauty entrepreneurs, but it’s not everyday I get to spend quality time with them and with their families, so I felt especially honored to be invited to the Innersense Headquarters last month. Greg and Joanne Starkman, the passionate founders behind the brand, gave Beauty Heroes the exclusive on the …
We often reserve the term “Peak Performance” for endurance-related activities, from athletics to cognitive stamina. Particularly in our Western culture, how hard we push, and even how little we rest, has become synonymous with ambition. “Pulling an all-nighter” or “burning the candle at both ends” has become a humble brag in our society, proving that …
The relationship between health and beauty continues to intrigue us, pushing us to explore and innovate in beauty and medicine. While most approach the conversation from one side or the other, Sarah Villafranco falls squarely in the middle, making one of the most fascinating people to talk to about healthy beauty. A former ER doctor-turned-beauty …
Tiny but mighty, chia seed oil packs more punch than most superfoods. Chia, often seen by its Latin name salvia hispanica on skincare ingredient labels, is a species of flowering plant in the mint family. Native to Central America, it was relied on by Mayan and indigenous people as a true superfood source due to its high protein, mineral, omega and …
Every Founder of an independent beauty brand has their story and it’s one of my very favorite things to be able to share it with the Beauty Heroes community. Starting a beauty company is not for the faint of heart. There is a lot of competition, it’s hard and even almost impossible to really stand …
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