If you thought greenwashing was a problem, it’s safe to say there’s a whole new wave coming our way. Blue-washing, the exaggeration or fabrication of sustainability impact or actions made by a company to appeal to consumers, is rampant. Studies have identified that anywhere from 40% to 70% of sustainability claims could be exaggerated, misleading …
Over the past six months I have been working on the third annual Blue Beauty Awards in collaboration with Irina Kremin and INNOCOS. Our objective is to identify innovation in the beauty and personal care industry that is going beyond baseline sustainability to push the industry in a bluer, planet-positive direction. This can be accomplished …
Beauty Heroes has been a proud partner of Laurel Skin for almost eight years. Because the Laurel Skin Lab and headquarters are just a few miles up the road from us, we’ve been fortunate enough to enjoy a deep connection with the brand, picking up our orders in person in most instances, enjoying visits and …
Ingredient sourcing is everything. As we learn more about the toll fast beauty, fast fashion and fast food has on our environment, the full life cycle of the ingredients that make up our Hero products must come into more focus. Most Beauty Heroes brands begin with an ingredient story, and that story includes the growers, …
Kate O’Brien didn’t come from beauty. She wasn’t an industry insider or a professional makeup artist. When she founded Alima Pure, she was a busy mother and kindergarten teacher with a desire to bring more love and connection into the world. From her attic in Portland, Oregon in 2004, when the landscape of better beauty …
It’s a reality that we all live with: many of the beauty products we use and rely on every day create a significant amount of waste over time. Just consider the number of empty jars and bottles you alone throw out in a year. Certain brands are making important strides to be more sustainable however. …
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