Your Guide: Where to Buy Korean Cosmetics Online

Affiliate Links wherecanibuy One question that comes through my ‘Ask’ form again and again is, “Where can I buy Korean cosmetics online?”. I don’t claim to be an expert on the subject, but I waste invest enough money buying Korean beauty products online to have a decent idea where to shop for reliable deals and genuine products.

I haven’t shopped at all these stores personally. However, I have done extensive research into the experiences other bloggers have had with them.

Please keep in mind that you can never be 100% certain when making purchases online. Using a service like Paypal is a good way to make sure the law is on your side. Also, make sure to check on the tax laws in your state, since you may owe taxes on your online purchases, so it’s best to have this information in hand when you file taxes.

eBay Stores

eBay can get a bit of a bad wrap for being dodgy. However, if you’re using Paypal and buying from sellers with stellar ratings, you can get some great deals. If you’re like me and often buy items one by one (as opposed to hauls), eBay tends to be a good option, because lots of sellers offer free shipping. I can’t always afford to pay flat-rate.

As far as I know, most of these sellers ship worldwide. Also, they’re in no particular order.

1) F2plus1

Where to buy Korean cosmetics online: F2Plus1

F2plus1 is an eBay store I first heard of from Muse and have been using ever since. More often than not, F2plus1 has the lowest prices on eBay for the product I’m looking for. They stock a number of brands, including Etude House, Holika Holika, Lioele, Missha, Natural Republic, etc and often offer free shipping. Items are packed carefully and samples are often included. Shipping time is s0-so, around two weeks + or so to Australia. This is my favourite eBay shop for buying Korean cosmetics.

plus  Great prices, good reputation, a lot of brands, samples, usually free shipping, well packed.

minus None, really. Average shipping.


2) Zinopark

Where to buy Korean cosmetics online: Zinopark

Zinopark is another fairly reliable eBay seller with good ratings across the board. The brand range is slightly less than provided by F2plus one, but they’ve got a great range of Skin Food and Etude House products. Shipping used to be around $2 (they’re willing to combine shipping), but now it seems to be around $5.50 to Australia. Samples are often included and the products I received were genuine. Shipping time was pretty slow for both my orders, like over 25 days.

plus  Decent prices, good range of Skin Food and Etude House, free samples, genuine products.

minus  Slow shipping, have to pay for shipping.


3) IamLove-Shop

Where to buy Korean cosmetics online: IamLove-Shop

IamLove-Shop is another eBay seller I’ve dealt with a few times before. They have a good range of products and stock some more unusual brands, such as Yadah, as well as all your usual favourites. Postage on most items appears to be free. Their prices are hit and miss. They have some good deals, but their price for Missha Perfect Cover (20mls) is like $4 more than the F2plus1 price, for example. I don’t actually remember anything about shipping time, which means it was probably about average.  They also include samples, in my experience.

plus  Decent prices, good reputation, uncommon brands, samples, usually free shipping, well packed.

minus  Not quite as cheap as some sellers.


4) Etude House Korea

Where to buy Korean cosmetics online: Etude House Korea

This is the official Etude House eBay. There are both pluses and minuses here. One, you’re directly supporting the company. You also know that the products you’re getting are 100% genuine and will be packed with care. Postage is free. However, the prices aren’t very competitive or anything close to the price you can get in the brick-and-mortar stores.

plus   Official eBay, genuine products, supporting the company, free shipping, well packed.

minus  Jacked up prices.


Other Websites

If you’re not too keen on eBay, there are plenty of other websites that sell Korean beauty products. I swear, so many have popped up over the past few years. As far as I know, all of these ship worldwide and offer Paypal support.

1) Jolse.Com

Where to buy Korean cosmetics online:

Jolse is actually the IamLoveShop’s non eBay site, so you’re like to get the same level of trustworthiness. I ordered an Etude House lip tint from Jolse recently and it came today, packed in bubble wrap with three of four samples (pretty good for just one product). Free shipping took about 14 days, though they do offer tracked shipping for $2. The range is decent and the website is pleasant to navigate. They also have a fashion section, for those interested in that type of thing. Prices are quite low. I also like that they often seem to have promotional events going on.

plus  Good prices, good reputation, a lot of brands, generous with samples, free shipping, cheap tracked shipping, point reward system.

minus None, really.


2) Cosmetic-Love

Where to buy Korean cosmetics online: Cosmetic-love

I am pretty sure I have ordered from Cosmetic-Love in the past (edit: I used their eBay store, actually), but I can’t remember 100%. However, they have a good enough track record in the blogosphere for me to recommend them. They have a professional looking site with regular promotions and offer free shipping or cheap tracked shipping. They’re also quite generous with samples and have a page detailing free gifts. According to reviews I’ve seen recently (sorry, can’t remember who ), Cosmetic-Love also packages orders carefully and has good shipping time. Also, interesting, for $7, they offer 12 different BB cream samples. That could be good if you’re looking to try new BB creams. Prices are decent.

plus   Decent prices, free shipping, cheap tracked shipping, generous with samples, decent reputation, point reward system.

minus  Not as cheap as some options.


3) RoseRose Shop

Where to buy Korean cosmetics online: RoseRoseShop

This is another company I’ve shopped with on eBay, but not directly on their website.  The website is easy to navigate and makes users aware of current sales. The prices are better than I remember, putting them about on par with Jolse. They stock quite a lot of brands, including Too Cool for School.  Some items are eligible for free shipping, but not all of them. I have heard that they’re quite busy and sometimes take quite a long time to respond to email queries. I’m also not 100% sure whether they send samples. Please let me know in a comment, if you’ve shopped there.

plus   Good prices, some free shipping, good range, easy to navigate website.

minus  Some items don’t include shipping.


4) BeautyNetKorea

Where to buy Korean cosmetics online: BeautyNetKorea

BeautyNetKorea is F2Plus1′s non-ebay site, so I have quite high hopes for it. I believe it’s quite new. As with the eBay site, they offer free shipping and every order comes with a sample.  The website is a little bit busy, for lack of a better word, but it’s not too difficult to navigate. There are quite a few different brands offered, from the usual (Etude House, Holika Holika) to newer brands, like Y.E.T (Yes, Enjoy Time).  They have a points system, member discounts and a visible contact number on the home page, which is always a good sign. I’m looking forward to placing an order with them.

plus   Great prices, free shipping, samples, point reward system, wide range of brands.

minus  None.


5) W2Beauty

Where to buy Korean cosmetics online: W2Beauty

I haven’t had any direct experience with W2Beauty, but they do come recommended by the community. They offer free shipping (as you can tell, this is something I value) and stock quite a number of brands, including Benton. Their prices vary. Some products aren’t marked up too much, but their BB cream prices are sort of steep. An awesome thing about W2Beauty, though, is that you can write mini reviews on products you’ve purchased from them in exchange for points off your next order.  Also, they give samples.

plus   Free shipping, samples, variety of brands, good points system.

minus  Some items are a bit pricey.


6) Wishtrend

Where to buy Korean cosmetics online: WishTrend

I’ve heard from pretty good things about Wishtrend from my blogger friends, such as Donah, but I haven’t placed an order there myself yet. Interestingly, they don’t stock Missha, but have a whole lot of brands I’ve never heard of, which always makes for some fun window shopping. They also have a cool thing called a ‘Wish box‘, which is a bunch of products you can get together for a discounted price, usually based on a monthly theme. Their prices aren’t the cheapest out there, but I think the brands they stock might be more mid-range than low-range. Some products qualify for free shipping, I believe. Otherwise, it’s free if you spend $70 or more.

plus   Variety of uncommon brands, professional site, wish box service, some items have free shipping, good Youtube channel.

minus  Some items incur shipping costs, average prices.

7) KoreaDepart

Where to buy Korean cosmetics online: Koreadepart

This is another fairly popular option. The reason I haven’t tried it myself is the shipping. If you’re outside of their fixed shipping range, you have to prepay for shipping. For Australia, America, UK etc, you’ll pay a $20 upfront shipping charge for standard shipping, then they’ll either refund you the excess or charge you extra, depending on what the cost ends up being. I like to know absolute costs upfront. If you’re okay, with that, you might quite like Korea Depart. To be fair, they also do a good job at explaining the process.

They have a nicely laid out site, that also sells clothing and Korean snacks. They stock one of the widest ranges of brands, too. I’m not sure if they include samples. Like some of the other websites, they have a point system for members. As far as I can see, ignoring shipping costs, they have quite good prices, too.

plus   Good prices, point reward system, very wide range of brands, good user guide.

minus  Potentially high shipping costs.


every korea

I think this is quite a new site. I haven’t dealt with Korea Every personally yet, but the site has visible contact information (always a good sign) and accepts payments through Paypal. The range of products is quite good and up to date and the site is easy to navigate. As for shipping, the fees are calculated based on which zone your fall into. For most of us, this is zone 4, in which purchases up to 1000g (1kg) will cost approximately $13 shipping.

plus  Decent prices, good range of Skin Food and Etude House, point reward system, frequent sales.

minus  Have to pay for shipping.


When’s the best time to buy Korean cosmetics online?

To get the best discounts, you should try to take advantage of holiday sales. 

  • Most Korean sites have huge Christmas and New Year sales
  • Don’t forget to also look out for Chuseok discounts. Chuseok is a huge Korean Autumn harvest festival. In 2014, it falls on September 8th.
  • Follow the Facebook pages of your favourite online stores to stay abreast of sales and discount coupons.
And that’s it…

There are quite a few more shops I could mention, such as Gmarket, Sasa, etc, but I think I’ll save those for another day. I hope this post helps out anyone looking for the best places to buy Korean cosmetics online. If you’ve got any questions, feel free to leave me a comment. And, if you’ve got any extra information on the sites I’ve mentioned, I’d love to hear from you too.

Beauty Junkie asks:  Where do you buy your Korean cosmetics from?

  • Mizu

    you missed twofacemall..haha..(though i never ordered any with them actually coz the price is incredibly pricier than any other shops)

    i love roseroseshop. just recently used their website instead of their ebay.quite nice though i had to pay for shipping fee(it’s worth it because it arrives quite fast).

    • Bethany

      That’s true, Mizu. Thanks for pointing it out. I haven’t ordered with them, either. The prices put me off, even with free shipping.

      I think I ordered my first BB cream ever from their eBay shop. Nostalgia. x3

      • Mizu

        and oh..have you tried their testerkorea?their price depends on what products. some are very cheap and they gave out a lot of samples too.

        i know right..i thought the term free shipping would somehow saving more money but in twofacemall, i think i would have to spend more than paying a shipping fee..haha..

        me too!roseroseshop is the first online shop that i ever tried ..haha

        • Bethany

          I haven’t tried TesterKorea. I’ve browsed a couple of times. I’ll definitely give it another look and maybe release a part two of this post. Thanks. ^_^

  • Fräulein Schnee

    I didn’t know that F2plus1 is having a non-ebay shop now. That’s interesting. You should try testerkorea. Especially for not too heavy products. They are really cheap, have a good service and they give plenty of samples. Everything I ordered arrived after two weeks.

    There is also KoCoMall. They don’t have a lot of variety, but, you get 5 US$ for registration and they have a reward program, too. Also they gave me plenty of samples for a cheap order.

    • Bethany

      Me neither. The Facebook page for it was only created like two weeks ago, so I think it might be pretty new. I just noticed the f2plus1 in the footer of the site and realised. It seems pretty promising. ^^

      Oh, really? Another person for TesterKorea. I should really look into it more. At first I thought, because of the name, that they just sold tester products that had been used and thus were discounted. Lol. ;P

      Another one I’m not super familiar with.Will give it another look. ;D

      Thanks so much. ^^

      • Fräulein Schnee

        No, no..the products are new. I guess the name is because you can buy samples in packs of 10 there very cheaply.That’s what I thought :D The prices are really cheap. The only thing is the shipping, but even with shipping it is often really cheap. Espeacially if you go for things that don’t have much weight. Like samples for example.
        Also, they have a “want” section where you can ask for products and they normally added the requested item I wanted after one day and told me about it.

  • Ashley D

    I didn’t know about or beautynetkorea even though I have bought from both of those sellers on eBay. Thanks for sharing! I was scared of koreadepart’s prepaid shipping but it ended up being cheaper than roseroseshops after they calculated it for about the same weight of products.

    • Bethany

      That’s interesting, Ashley. I can’t stand when I make orders then realise the shipping costs is like x2 what the actual products total. T_T Haha.

  • Kri

    This is great! I have never heard of these stores before. Thank you for sharing. ^_^

    • Bethany

      No problem, Kri. Happy hauling. ;D <3

  • fanserviced

    Thank you for this post! I had zero knowledge of TesterKorea yesterday, but as of 5am I was breaking my blog’s budget on a giant (but incredibly well-priced) order. XD So excited!

    • Bethany

      Haha. :P Always happy to be an enabler. Lol. Several people have mentioned TesterKorea now, so I might have to look into placing an order myself. Thanks for stopping by. ^^

  • Lacqueerisa

    Wow this is awesome! This is some thorough research! Well done! I’d just direct people to your post whenever people ask me where to get korean stuffs. =P

    • Bethany

      Cheers. Sorry I never replied to this before. I swear I did. o.o

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  • Ashley

    Omg, I seriously love you right now!!!! This is the best post ever!! Thank you thank you thank you. T^T

    • Bethany

      Hehe, glad you found it helpful, Ashley. <3 Hope you found some great buys. x3

  • Ashley

    LOL I totally just ordered some products! XD

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  • Cherry Tsui

    Wow great post! The ebay part is especially useful to me! Another reputable ebay seller would be cosmeticmarket2012 :) Aaaaand I have to say I’m a fan of Testerkorea too lol!

    • Bethany

      I’ll definitely have to check that seller out. The name’s familiar, so I might have bought from them before. Thanks. ^^

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  • sam johnson

    i always use ebay, so ill check this out

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  • Donah @ SweetJellyBean

    This post is sooo bad for my purse LOL but bravo girl, you have a great compilation here and indeed, very useful! Now I’m browsing and contemplating where I should spend my money this weekend haha. your fault LOL.

    btw, you got selected by cosmetic-love, saw it on their site :) Congrats!

    • Bethany

      Hehe. ;3 At least these are the cheapest ones.

      They did email me about it, but I didn’t see it mentioned on their site. I’d be curious to see the other blogs. Was it on their FB or the actual site? ^^

      • Donah @ SweetJellyBean

        It was on their site hun – I received an email notification since I’m subscribed to them. I’m excited on what you will review hehe – psst, emailed you back on guest post thingy.

  • lora puspita Ardi

    i found the site that sell mizon snail gel because of u… thanx

    • Bethany

      Glad to have helped, Lora~

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  • Pavel Novák

    Thank you for info about Korean Cosmetics Online!!!

    • Bethany

      No problem. ^_^ I hope it helped.

  • Hana Park

    this is AMAZING info. thank you so much for taking the time to put this up!

    • Bethany

      Thank you. ^^ There are so many shops now that I felt like a run down was necessary. x3

  • Stacey

    Of the sites you’ve tried, which one is your favorite?

    • Bethany

      Hm… depends what I’m looking for. Generally, I go to BeautyNetKorea first due to range, prices and free shipping. Jolse also has good prices and free shipping but a slightly different range.

    • Bethany

      I swear I replied to this, but I can’t see it. Weird. Beautynetkorea has a great range, good prices and free shipping, so I tend to go there first, then Jolse, which has a slightly different range, but also has free shipping and good prices.

  • Melin

    Hi Bethany….. do you know where to but SONNET CELL SKIN ( SNAIL MUCUS SKIN CARE) on line, thank you

    • Bethany

      I’m sorry to say that I couldn’t find anyone selling that. I’m not familiar with the brand, either. Sorry. ;_; There’s a lot of other excellent snail lines around, though.

  • Jason can buy those items..

    • Bethany

      I’ll take a look, Jason!

  • Emma-Louise Grant

    thank you so much! just treated myself to two etude house sample kits, i’ve never actually managed to buy korean beauty products that i’ve wanted due to price and shipping costs.

    • Bethany

      I know the feeling, Emma! That’s why I only tend to buy from places with free shipping. Fortunately there are a lot more sites around that offer it these days. :3

  • Joimee

    hello! I live in Northern Ireland, and I want to know how long it takes to ship.. thank you:) I’m sorry to bother

    • Bethany

      I’m really sorry, it looks like my message never went through. It takes like 12-14 days to Australia. It depends which site you’re using, but most will give an estimate based on country

      Edit: Oh, I replied to the other comment. My bad. Haha.

  • Joimee

    and also what site do you recommend? beautynetkorea or jolse? :)

    • Bethany

      I’m afraid I don’t have much idea how long it takes to ship to Ireland. Jolse’s free shipping takes between 10-25 days, normally. Tends to come to me in about 14 days. BeautynetKorea is about the same, I believe.

      It depends what you’re looking for. BeautynetKorea has a bigger range, but Jolse has some great prices. Both have free shipping. I’ve talked with Jolse staff before – I know that they’re very helpful and driven to resolve any issues, etc, so I can recommend them on a more personal level.

      • Joimee

        That is helpful. Thank you for your help.

        • Manal Awan

          I’m from Ireland, I bought some stuff from twofacemall, it took about 2 weeks to get here. Shipping was free, and their prices are quite low too! Also, has some coupons you can use on twofacemall to get discounts and free gifts!

  • Melody Yawen

    Those sites seem to be more for western countries. Buying from Asian country is an alternative. =) I usually love to look around here:

    It is more for those staying near Asia! ^^

    • Bethany

      Thanks for your input, Melody. ^_^

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  • Kevin Seung

    Hello~ I’m present of COSMETIC-LOVE.COM :)

    Thank you for your reviewing.

    • Bethany

      No problem, Kevin. Have always enjoyed shopping with Cosmetic-love. ^_^

  • Gena Cunningham

    I am in California and DESPERATELY in search of Etude House’s &Rose Flowering Eyes palette. I have tried all of the sites listed in this very imformative post, but I haven’t found it yet. Can anybody help?

    • Bethany

      I’m sorry, Gena. Someone else asked me about this recently and I can’t find anywhere still stocking it, because it’s limited edition. :(

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  • Jane

    I’ve been using Gmarket all along, but recently found a site Seems quite interesting & price is moderate with free shipping too. But seems like they just started so choice wise, not much for this moment.

    • Bethany

      I haven’t heard of that site. I’ll check it out!

  • Anna

    just wondering, how do you tell if a product is genuine or not? I’d like to know :) thanks!

    • Bethany

      Anna, it depends on the kind of product. Often you can see discrepancies in packaging, like typos or blurry font. There are some guides for specific products, like certain BB creams, if you Google. But if you buy from the sellers I’ve mentioned, you’ll almost certainly get genuine products.

      • Anna

        thanks so much! :)

  • Anna

    also, would you happen to have a Japanese cosmetics/skin care version? hehe

  • Bettina Rogovsky

    I just made an order from, by reading their good reviews online, but it seems that they’ve just launched their new website and they’re having some trouble with it. Now I read a lot of complains since dates back from May, like 14 days of confirmed payment but no shipping yet. I’m kinda afraid now. Luckly I paid with paypal, so I have 45 days to regret my purchase? Well, I’ll wait until 8 working days. If they don’t ship it, I’ll cancel.

    • Bethany

      I swear I replied to this… I’m sorry! Did you get your purchase in the end?

  • Tristana

    the products are all original?

    • Bethany

      As far as I know. These are companies that have good reputations and that have never given me any fakes.

  • Pink

    korean drugstore cosmetics at fast delivery thru DHL

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  • Jason

    visit you can buy all Korean cosmetics and can support Korea cosmetic wholesale

  • khan

    the products are all original and good for use i think when use this then you will achive good result


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